95 Theses

1. Markets are conversations.


For the first sentence of the 95 thesis "Markets are conversations", my reaction to this is that for the reason that markets are composed of people and this people makes conversations. Does this make sense? Yes, because in marketing the best way to market or sell a product is by proper conversations with your customers. In my marketing subject, Prinmar, I learned that the best way to market your product is to make your customer satisfied and delighted with your product. In that way, your customer will be loyal to you and if your customer is loyal and have trust in your products, he or she will now recommend your products to his or her friends or to someone he or she knows and that’s a way of a conversation. Marketing is all about customers and customers are people, people that always have conversations.


2. Markets consist of human beings, not demographic sectors.


More often than not, it is a misconception among businesses that markets merely consist of money and their profitability.  For others, it may mean the results they get from hard works and efforts of people.  It may also mean the people they need to serve in order to make money. This is a very unfortunate and inappropriate. Truly a distressful reality.  However, what markets really consist does not equate to profits and money but how people involve and commit themselves to provide and patronize their products and services and get satisfied and therefore, make remarkable turnover to the company and the industry.  It is about us, about the people.


In addition, man is the most valuable contributor to a company’s success.  Thus, it is important that man receives what he deserves.  He needs sincerity, passion and loyalty from the market.  Markets need enthusiasm; and this will result to how they value their people in as much as they value their products and services.  They should treat their market with much fervor.  Moreover, sincerity is also needed.  This is very important because if a company needs their market to patronize them, they need to be genuine in giving them satisfying services.  Further, companies need loyalty to their market to make the latter to stay loyal to them as well.  It is very important and will make a big impact that companies value their markets and how they treat them.


3. Conversations among human beings sound human. They are conducted in a human voice.


Businesses definitely need to maintain simple conservations among themselves and their market.  This should sound humane.  Conversations must be understandable for all.  Markets should comprehend and appreciate what they hear from businesses because it is very important for them to catch what business would want to impart to them.  Sincerity comes in here.  The market takes the company’s authenticity from humane conversations.  Moreover, loyalty also results from these simple conversations. Simplicity has a greater impact; and using words that are understandable to everyone would really mean that the company reaches its market because it is easier to communicate and easier to remember as well.


4. Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.


What we speak represents who we really are.  Our voices show our emotions or how we feel about certain things or what is happening around us.  We share our thoughts, ideas and our selves through our voices.  And human voice reveals our sincerity over what we say.  This implies our truthfulness.  Therefore, business use human voice, that are open, natural and with pure intentions, in delivering information to the market.  The market listens to these voices because these would signify our trust to the service they provide.


5. People recognize each other as such from the sound of this voice.


Again, our voices show that we really are our own identity.  Like we know what our mother’s voice is; we recognize that a dog barks; we are familiar how a train sounds, etc.  That distinguishes us from the rest.  People recognize us from the sound of our voices.  Our voices are great factors of revealing our identities.  And people have the skill to recognize things or other people by hearing their sounds or voices.  These voices help us enhance this ability of knowing and understanding people through their unique voices.


6. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.


The internet is really a very huge contribution and an impact to this generation.  This bridges people to have conversations with each other.  There is a clear and open communication between people through the internet.  Unlike in the era of mass media, people just get to receive the information and are not able to give their feedbacks or reactions.  They just simply listen and cannot respond accordingly.  While mass media has this disadvantage, the internet is a very useful tool in communicating with other people.


Two-way communication is present here.  One sends his message to the other through the internet and the receiver then responds to message he received again through the internet.  We have the freedom to say what we want to say.  And we have the resources through the internet to communicate with other people at any point of the globe through this technology.  This is definitely a brilliant way of being connected and to have the best conversations with others.


7. Hyperlinks subvert hierarchy.


Truly, hyperlinks threaten hierarchy.  Most companies follow the hierarchical tradition of managing.  All policies and rules come from the top management.  Their voices are the only ones heard and followed.  Power comes from the top and moved downwards.  However, it is ironic to admit that a company will not exist without its employees from the bottom.  A company cannot function without the people under it working hard and efficiently being productive to do all things instructed of them.  Those people are not in the management level, but those who are paid less.  Without them, a company cannot fully operate and gain profits.


Therefore, hyperlinks are very important contributions to the company.  A threat as it appears to hierarchy, hyperlinks make way for employees to speak and stand for themselves.  This symbolizes synergy between employees.  Through constant conversations among employees, hyperlinks make the bottom powerful.  Those who are working so hard for the company are given their voices.  Acceptance that they play vital functions in the business should be realized by the management through hyperlinks.  The unity among people will destroy hierarchy, given that they stand for what is humane and that they efficiently perform their functions and remain sincere and enthusiastic in their duties.


8. In both internetworked markets and among intranetworked employees, people are speaking to each other in a powerful new way.


Intranet is used in sharing information in a company or in certain vicinity, while internet is used in a wider range of market; it can go across all countries who has access on it.  These two may differ in terms of coverage but they share the same perspective and that is to bridge conversation between people.  They are both very useful in communicating with other people.  Markets can talk about anything under the sun, may it be factual, fiction or relevant matters, etc.  While intranet is used by employees of a company in sharing relevant matters in the business, executives of companies of even ordinary people can use the internet in communicating.  Both are very vital nowadays in imparting knowledge, opinions, and reactions to others.  Both can be used in sharing information about things to co-workers or others.  Both have voices that are definitely powerful in its very way.



9. These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge.


The internet and intranet are very powerful tools nowadays.  As mentioned earlier, they bridge people around the world to communicate with each other.  And because people continuously evolve in information exchange, social organizations form from these networked conversations. 


People who share the same principles, ideas and perspective tend to develop a sense of connection between them and mostly result to coming up with social groups.  They keep on sharing and contributing knowledge to each thus making it effective and helpful for each other.  They exchange ideas, data and knowledge that will even involve them to the group they formed.  Through this information exchange and formation of organizations, people become more innovative.  The additional knowledge they get can be used to come up with more creative things that they can again share with each other.  Thus, this becomes an information exchange cycle.


10. As a result, markets are getting smarter, more informed, more organized. Participation in a networked market changes people fundamentally.


Because of the social organizations formed and emergence of information exchange through the networked conversations, markets gain more information and use the information they get to be smarter and more organized.  From time to time, changes take place.  Evolution occurs and is constant.  And internet is fast-paced tool that involves a lot of changes and evolution.  These even affect our daily living, and even how we do and react on things.  This has really created a big impact on us.  Obviously, this even changes how we view things.


Because there are tremendous changes in the internet world, the market should be able to adapt and adjust.  How we cope with our environment and the fast pacing technology makes us smarter, more informed and more organized.  And these give us a big impact on how we really become.


11. People in networked markets have figured out that they get far better information and support from one another than from vendors. So much for corporate rhetoric about adding value to commoditized products.


On the current situation, sharing of information is very simple. I remember last year, when I am deciding which laptop I should buy. I have a friend who is very keen about the detail so I asked his opinion; he first asked me what my preferences are and what kind of laptop I want when I searched the net. I told him some of the brands and we he advised me to look for the reviews. We both searched on the internet and look for each brands and models review. While searching I asked him why we need to read the reviews, he’s answered strikes me. He said that we don’t have any fact about the product that we will buy except for the specification that the manufacturer gave, and since business is business they will only highlights all the good quality of their product. You cant even fully trust what the sales attendant will say because their work is to make the product saleable, so they will tell this and that of the said product until you will convince to buy it. While when you look at the reviews, you can actually say the product flaws and strength because they are the one who actually used it. They already experienced using it under different situation that the company wouldn’t think of or they didn’t try.

Based on the experience, I realized that on today’s situation, market knew that they will gather truthful comment on the market itself rather than the corporation who create it because the motive wasn’t there. The sales are important on the company, so in order to achieve it, they need to make it saleable, they need to highlight all the good and hide all the bad. That’s what marketing is, and that is also the same principle why market trusts their co-market.

12. There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.


Company’s produces the goods, but the consumers are the one who actually using it. By this simple sentence we can proved that the consumer knows more than what the manufacturer knew.  Even though the company or the manufacturers are the one who research, study, create and test the product, but it never an assurance that they see all the strength and the weakness of the product. The only thing that can test the product is by using it under different circumstances. That is why the consumer knew more because they are the one who used it. They are the one who can really see what it can do. They are the one who can observed if the product statement given by the company are true, partly true, partly hoax or completely a made up.

On the networked market there are no secrets. The consumer really tells tales of their experience. One classic example of a networked market is the people on the neighborhood. People on the neighborhood love to gossip, from the lives of the celebrity, politician to the lives of your own neighbor. They weren’t just talking about the lives of other people, they tell tales of anything and everything under the sun. They shared experiences about this brand name of soap, about this diaper, most of the time they even compare the quality of the product before and its quality now a days. They never missed to leave a single detail of what they knew. When the product satisfies them, they recommend it, if it fails their criteria; they easily discourage their neighbor to buy it. There are no rooms for secrets. Everything is being shared.


13. What's happening to markets is also happening among employees. A metaphysical construct called "The Company" is the only thing standing between the two.


Markets are consisting of people interacting or having a conversation among each other. They are the so called consumers or the end-user. Employees are people who also interact with each other inside the company. Outside the company, they are considered as consumer or end-users as well because they buy something that they need in order to live.

If you looked at it closely and understand what happenings, the statements state the truth. Market and Employees are the same; they are just being bounded by the so called company. This company is the one responsible on blocking an open line conversation between the two. As employees who received payments from the company or their respective employer, they do have responsibilities within their organization. These responsibilities include to safe keep the vital information within the company. They need to do this protect the company itself. They need to do this to ensure that the company will still survive. They do this to make sure that they will still have work on the next days. They need to keep this vital information to make use of it as an advantage over the competitors. The employees are bounded to keep the information within the company itself. Any leaks of it will have a bad impact not only to the company but to them as well. That is some reasons why they need to be quite and keep the information inside them. Not just only to protect the company but to protect them selves’ as well.


14. Corporations do not speak in the same voice as these new networked conversations. To their intended online audiences, companies sound hollow, flat, literally inhuman.


How would people know that you are one of them? How does animals knew that they were of the same kind? How do we know that it some kind of a thing? It’s all because of their sound. We determined something by their sound.  And in human context it’s because of our voice and our capacity to speak. Corporation is an artificial being created by laws. Corporation does also have the rights that natural people possess, that are what I learned on my Business Laws Class under Mister Latorre Even he is classified as one, it doesn’t sound as humanly as we are. Like what stated on this number, it doesn’t have the same voice as what the new networked conversation possess.  Even though they tried to sound as one, they can’t make it because the networked market knew the difference. Corporation speaks through advertisement, promotions and other Medias. They think that it sounded naturally human like what they knew about the market before. But they didn’t realized that the new market knew this strategy, that the new market thinks that their advertisements and other media launching are for the company sake and only wants to call the influence the market to buy and consume their products. The new market already knew these antics because they already communicate, they didn’t hide and afraid to tell tales of the things that they experience about the certain product, whether this is good of bad. Because of this, people from the so-called new market knew that the company voice is something that only wants to be a human in order to persuade the market. But as they do it, the more the market thinks that they are hollow and a bunch of fake.


15. In just a few more years, the current homogenized "voice" of business—the sound of mission statements and brochures—will seem as contrived and artificial as the language of the 18th century French court.

What does the French court sounds like? During the 18th century, the French Court is a place where people can brag about their status on the society. Poor can’t go inside this court because they believed that justice is for rich only. Peasants or ordinary people are not allowed inside because they don’t have extravagant dresses and money to pay the judges. Inside the court house, people are busy bragging about their riches, they are all bunch of fake people trying to impress other fake people. This is known for the peasants and other normal people, they all knew that those inside the French court are fake, they all acting to get the attention.

I do agree on what this number state, the voice of the business will be like the voice of the people in French Court sooner or later because the new market are already awake on their deep sleep and ready to share what they knew. In just a few years, months or even days, the new market are like the people who are outside the French Court, the one which those stupid rich called peasants and poor. The new market will also knew that the voice which the business used is like the people in French court, Fake and pretenders, acting like they knew everything so that they can influence and persuade. People inside the French Court during the 18th century and the homogenized voice of business are the same in terms of manipulating and faking. They are trying to manipulate the people in order to have an outcome that they wanted. But like what happened on the 18th century, people already know that they are Fake and isn’t worth it to believe in.


16. Already, companies that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone.


Words that are meaningless are the same as worthless; I think this is what being implied by this number. Company who only talks about them, them and them alone is doing some monologue. Their markets are already leaving because they didn’t see the point of listening to something that doesn’t concern them. If the company will continue talking like they were on a dog-and-pony show, their better prepare for a zero market visibility. What this bullet states is the market are craving for something that will concern them, something that will have connection to them, not just one sided like company always did on the past. They are craving for some talk which has a meaning and think about them also. They are being tired of listening to an hour or so marketing those only promote their product and talk endlessly how great it is and nothing giving their audience a time to ask and try it.


It can actually be connected on our daily life, we don’t want to talk to someone who will only brag about his or her greatness or how much money she or he had or how beautiful his or her new shoes is. We also don’t want to have a conversation on someone who wasn’t in her or his self and only look at you blankly once you say something, We also doesn’t want to talk to someone who isn’t listening to what we are saying. We want to talk to someone who are interested on what we are saying, someone who will listen and gave their comment with meaning and not just give it for the sake of giving. Company should also be like that, do have interest on what their market is saying. Listening to what their market are saying and communicating with their market with character as their market not just a simply company who wanted to asked about you type of character. By learning to be like this, company can be assured that their market will listen to them.


17. Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves.


          Time flew fast; that we wouldn’t able to adapt to the rapid changes that it tags along with him. As time passes by, everything changes along with it. People and the places aren’t the way they used to be. Nothing stays the same like what cliché says. And I do agree with it.

          Companies should realized that they were on a new generation, a new time where a bunch or new people surrounding them. There is a new market that they need to please and persuade. There are new so it only means that new strategies are needed. But some companies doesn’t realized this and continue using the old tactics which make them a laughing stock on the eyes of their consumers. There is no one size fits all type, even if the companies strategies works in the past, they should realized that it wasn’t the same situation that they were into.


           Market right now is not the same market that used to watch television and keep all their comments inside their selves or just converse it with their family. I remember that before, whenever I watched a nice commercial or see some flaws, I will wait until tomorrow or whenever I remember to share it with my classmates which often than not, I always forget and share it to them once I heard it again. But right now, the new market does have the internet, and this is the one which differ the two markets. With the internet, in just a snap people can share their thoughts and comment on something. It only needs a minute to make the information meet every household. One example of this the girl from Dubai who wrote some means stuff about the Philippines. In just an instance her multiply page is being bombarded with messages that ten times the mean of what she said. In just an instance, she is on the news and being accused of being stupid and such. Just by looking that, companies should realized that everything changes, and they should be aware of this, or else they well be left out, and being left out is one thing a company doesn’t want.


18. Companies that don't realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation are missing their best opportunity.


Companies that don’t realize the changes in the market are missing their best opportunity. Why? Because they failed to use and take advantage of the cheapest and the most effective type of marketing, the companies slips the chance to save money for advertisement.


I remember when I take my Marketing Subject; my teacher told us that even though we know so many strategies, there is nothing that can beat the word of mouth strategy. The word of mouth strategy is can be called as gossip type of advertisement, some kind of networking. People sharing their experience to the people they know, and they shared it freely without spending anything from the company side. And one of the good thing about it, the people who shared this information are unaware of what they were doing, it is just one of the most natural thing people are commonly do. 


I often heard on my business subject that we should make sure that we have a good product because even we didn’t give too much advertisement, the market will probably heard about it. The market will be curious about it and try using it. As a business student, according to our teachers, we should use the resources that we have and the word of mouth strategy is a resource that always comes handy. But there is a bad side of it, if you failed to satisfy your consumers, it can also be passed around the town faster than you could ever imagine. This things are proof that the market are conversing, talking about anything under the sun, exchanging information and being into meaningful chitchatting which help them to become aware on what is happening, these activities are what makes them smarter faster than the companies can ever imagine.


19. Companies can now communicate with their markets directly. If they blow it, it could be their last chance.


It is easier to reach the market now than the past. It is easier to talk to them and listen to what they wanted to say. It is easier also to gather them and show them what the things that you offer as a company are. But if it easy to make ties with them, it is also to burn bridges with them.


Since company and the market can talk directly, there are so many things that can happen. Like when a real person talks to another person. Sometimes they became friends, sometimes they became an enemy. I said on the earlier number that word of the mouth is the most effective and cheapest type of advertisement. But it is also the most risky one, because the bad news travel faster than a good one. And it is difficult to make a damage control once it is already spread through the market.


I do agree on this number stating because it is easier for the news to spread, and there are so many business that share the same market. The consumers are not afraid to lose one because they still have many choices, but for the company, it is one of the hardest things. Communicating to the market can be a make or break thing. If it make right, it can help the company to have more market shares, but if it wasn’t turn good, the company is on the edge of losing its shares. Right now, it is really a difficult task for the company because the markets are aware that they do have many choices, the market are not being monopolize by one company.


Actually on my opinion, it is easy to create a good impression to the market, bring something that is more than its price; something that has connection with quality and the market will be the one who will go to you.


20. Companies need to realize their markets are often laughing. At them.

I stated on the past number that company became the laughing stock because of their ignorance about the market can do and how smart they are now as time passes by. This bullet I think let them know that they should learn to be more observant on the things that happen on their environment. Market conversation isn’t a secret of something like that; in fact you would be amaze on how open or blatant they were on conversing. They doesn’t care on where on when to talk, if they see their co-market they talk as if there is no tomorrow.

The companies should also learn to listen on what the market is saying, though they need to decipher what behinds the market words but it is such a helpful thing for them. If the company would only listen to those conversations the market did, I don’t think that they wouldn’t be able to understand what they mean. By listening as well, they can have some preventive measurement regarding to the advertisement and other marketing stuff to be a laughing stock that everyone keep mocking and think that it is mainly stupid.

Companies need also to be more sensitive on what is happening on their environment, being ignorant is another reason to be a laughing stock. Actually it is like on an actual person, if you are not that sensitive, people laugh on how stupid you can get or they just think of you as someone who are not one of them. Listening and sensing what happened are two of the things that companies need to possessed in order to capture the market interest and trust. I think no one wanted to be a laughing stock if it wasn’t on a good way of joking.

21. Companies need to lighten up and take themselves less seriously. They need to get a sense of humor.

For me, all things that are successfully done are the things that are taken less serious for the reason that it is easy to do things when you are relaxed, when you are not pressured. Laughter can make a person more relaxed even though there are many things to do.  It can make a person more delighted to do his or her job more. It can make a person satisfied with his or her job and work.

For my personal point of view, it is easier to work with those people who have more sense of humor than those people who are very serious about everything. People that have sense of humor helps a person to be more comfortable. People that have sense of humor can make your working environment more colorful for the reason that he or she takes the pressure away. People who are very serious about everything are those people who are boring to work with.

For the customer side, your company can have a healthy relationship with your customer if your employees have a sense of humor.

22. Getting a sense of humor does not mean putting some jokes on the corporate web site. Rather, it requires big values, a little humility, straight talk, and a genuine point of view.

            Sense of humor for me also means laughter and according Chuck Gallozzi and his site http://www.personal-development.com/chuck/humor.htm, to remind us about the benefits of laughter is by using its acronyms, “'L' stands for LIVE life to the fullest. When we share humor, we are living in the moment and spreading joy. 'A' stands for an AWARENESS and APPRECIATION for the incongruities of life. The inconsistencies and ironies you face offer unlimited opportunities to laugh at them. 'U' stands for USE your brain to drain pain with laughter. USE humor to discover delight, joy, and peace of mind. 'G' stands for GOOD HUMOR at all times. I repeat, at all times, for as George Bernard Shaw (1856 ~ 1950) wrote "Life does not cease to be funny when people die any more than it ceases to be serious when people laugh." 'H' stands for HEALTH. Laughter detaches us from our problems and releases negative emotions; it is the best medicine. 'T' stands for TRANSFORM. Laughter transforms our thoughts, which in turn transforms our feelings for the better. 'E' stands for EXUBERANCE, which is the zest that laughter brings to our lives. And 'R' stands for the RESILIENCE we acquire by learning to deal with hardship and pain, for humor is the strongest weapon against adversity.” This means that laughter makes our life more colorful even if we are in our corporate world.


23. Companies attempting to "position" themselves need to take a position. Optimally, it should relate to something their market actually cares about.

            For me, this means that if a company is attempting to get customers, first they should get the position to get their customers. They should prove that their products have the qualities that the customers are looking for. They should make their products interesting that catches the people’s eyes. Before getting the position they should prove that they deserve that position. They should work for it. Just like in basketball, the teams and the players have the same goals; all of them are attempting to position their selves to be called champions and to get it, they should work for it, win every game and doing their best to make it happen.


24. Bombastic boasts—"We are positioned to become the preeminent provider of XYZ"—do not constitute a position.

            For me, this means that words are not enough to prove something; it’s by doing it. I believe that it’s better not to speak, just do it. Just like in having a courting with someone of your opposite sex. The girl you are courting won’t believe you that you love her if you just show your feelings thru words. You will be more believable if you show it by making a move, by showing it thru your actions. Another example is with the benefits labeled on products. People buy products that is labeled with more benefits but when they use that certain product, the benefit that they expected to have with the product is missing. They realized that they just spend their money for nothing. So, in this example, words are not always believable, but the actions are. Yes, words are powerful but still actions are better than words.

25. Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships.

            For me, this means that companies should listen with what their customers have to say with products or their services. Opinions from their customers can help them improve their products. If the company only believe on what they think and don’t care about what are the concerns of their customers, then they are selfish. They just think of earning profit and not thinking of establishing a good relationship with their customers. If the company has a good relationship with their customers, their customers can be loyal to them. Companies should not stop in just satisfying their customers but also making their customers delighted with their products or services.


26. Public Relations does not relate to the public. Companies are deeply afraid of their markets.

            The word public generally means people within a community while relation means a connection between two people or group of people or connection between two certain things. Public relations does not relate to the public. For me, this means that the company created these public relations. They created these for them to have a group that will tell that their company wants to tell. They are the one that the market should relate to. They are the ones that talk to the market but they are not the one that should make adjustments for the market to have loyalty with the company. In my opinion, they are the speakers of the company.

            Companies are deeply afraid of their markets. For me, this means that a company can’t exist if they don’t have customers. It is very obvious that a company really can’t exist without their customers. A company without customer means that their products or their service is below average.

27. By speaking in language that is distant, uninviting, arrogant, they build walls to keep markets at bay.

            In a friendship, the first thing that should be done is by accepting your friend of who he or she is. You should learn to adjust on his attitude. You should know what the things that he or she likes are. You should also know what the things that he or she doesn’t like are. You should learn how to be sensitive and how to be understanding. So, in short, you should know how to adjust just like in a company with their customers. A company should know how to adjust with their customers for them to develop a healthy and profitable relationship with their customers. They should know how to communicate with their customers by using a language that their customers would understand. They should be friendly with their customers and they should know how to listen with what their customers feel about their company. They should know how to understand feedbacks.

28. Most marketing programs are based on the fear that the market might see what's really going on inside the company.

            For me, this means that companies makes use of marketing programs to cover-up what is really happening within their company. They use these so that their customers won’t lose their trust on them. They use this strategy for their customers to continue to believe in their products. This is like in a family. When the parents have problems, they just keep it themselves. They keep their problems from their children for the reason that they don’t want their children to problem their problem. They just want their children to be happy and live their lives as normal children although they are very much problematic.

29. Elvis said it best: "We can't go on together with suspicious minds."

            For me, this means that we should learn the meaning of the word trust. For a relationship to be successful, they should have trust in each other no matter what. Just like the relationship between a company and their customers. The company should trust their customers. They should trust them to listen about their feedbacks because that feedback could help them to improve their products. That feedback could help them to be more motivated to work more hard to attract and satisfy their customers. Customers should trust the companies. They should believe companies. They should try some new products. There is no wrong in trying. If that certain product doesn’t’ satisfy you then don’t buy it again but if that product satisfies you, then be loyal to it.

30. Brand loyalty is the corporate version of going steady, but the breakup is inevitable—and coming fast. Because they are networked, smart markets are able to renegotiate relationships with blinding speed.

            Before, brand loyalty is very common among customers but now, I think few people are still loyal with their brands and that makes the companies confused on what they should do for their customers to be loyal to them. Let’s say for example Kobe Bryant, a basket ball player of the Los Angeles Lakers of the National Basketball Association. He is an endorser of Adidas before for almost four long years but now, Kobe is an endorser of Nike and changes his brand loyalty from Adidas to Nike. That’s a negative sign for the company because their rivals or their competitor got their former endorser. Also they will lose their loyal customers. The fans of Kobe when he is in Adidas will also change their brand to Nike. But still, it is a good sign for Adidas because it will motivate them start a new beginning and start it by improving their products. In that way, they could attract new customers.

31. Networked markets can change suppliers overnight. Networked knowledge workers can change employers over lunch. Your own "downsizing initiatives" taught us to ask the question: "Loyalty? What's that?"

            First of all, what is loyalty? Loyalty in business terms is a word that describes a customer who uses one and only one brand, from his or her shirts to his or her jeans, from his or her appliances to his or her solutions. Loyalty is also connected to the word trust and satisfaction. Loyalty is connected with trust for the reason that if you trust somebody or a brand, it means that you are loyal to it or to him or her. Loyalty is connected to satisfaction for the reason that if you are satisfied or delighted to a certain thing, you enjoy to buy it or to use it all over and over and over again and if you do it all over and over and over again, that also means that you are very loyal to it. Why I explained it? It is because the word loyalty sometimes doesn’t exist anymore between customers and their brands. Customers have the most power between their relationships with their brand. It is easy for the customers to change brands everyday, every hour or even every minute. To make it short, customers of today are more knowledgeable and choosier about what they want to buy for themselves.



32. Smart markets will find suppliers who speak their own language.

            We all know that the markets of today are very smart. They don’t just buy one product just because that product is beautiful or attractive or cute. They also now think what could that certain product can do or is that certain product worth their money or how many months or years could that certain product could go. There are many questions that the markets want to be answered by that certain product. They want proof. They want evidence that that certain product is the one that they are looking for. So, to do that, they will find a supplier who does know what they want or what they are looking for. They will look to those suppliers that understand them. Suppliers that are not only concern to earn money but suppliers that know how to listen.

33. Learning to speak with a human voice is not a parlor trick. It can't be "picked up" at some tony conference.

            For me, this means that it is very difficult to learn everybody’s language. Human voice is not just something that you easily learn. Maybe, you can easily speak Tagalog but how about those foreigners who do not know how to speak Tagalog and doesn’t understand Tagalog. Let’s say an example of this is a Filip11 subject teacher who speaks full Tagalog during class period but has a Korean student who doesn’t understand anything from the Tagalog language but knows and understands the English language. Do you think that the Korean student will understand what his or her professor is lecturing? Do you think that the Korean student will pass that Filip11 subject? No right? But what if that Filip11 subject teacher uses the English language? The Korean student will now then understand and can pass his or her Filip11 subject. So, this means that everybody should learn to speak a language that everybody can understand.

34. To speak with a human voice, companies must share the concerns of their communities.

            I agree with what this bullet is telling us. First of all, as what I had said in the bullet number 33, everybody should learn to speak language that everybody can understand and to add to this, companies should speak in a language that everybody in the community could understand. They should learn to go out of their company and go in their community and listen to what are the concerns of their community. In that way, the company can easily think of what are the products that they can sell that could help the community, when they should sell their product, who are the people whom they will sell their product and why they should sell that certain product. In this way, the company will have a healthy and profitable relationship with their community.


35. But first, they must belong to a community.

            A community is a place where people live and everybody has a community that they live on. This is where we grow up. This is where we can start our family. This is where we can have our children. This is where we can voice out what we feel. This is where we can have friends. So, to make it short, a community is a place where loneliness and happiness happens.

            For the company to be successful, they should learn how to join and work with a community. They should not just make their company exist in a certain community without consulting the people who are first in that community than your company. They should know to listen on the people within the community. Your company won’t be successful if the community that you are with doesn’t like your company like for example your company destroys the environment of the community. The people in your community will always make negative reactions with your company and that’s the start of the downfall of your company. So, to sum things up, in a community, the people are the one who can be the cause of the bloom of your company and can also be the cause of the downfall of your company.

36. Companies must ask themselves where their corporate cultures end.

            I think, what this bullet is trying to say is that companies has cultures. Cultures that they should live on as long as their company exist. Cultures that will be the basis of what should be done and what shouldn’t be done within the company. Cultures for me are like rules that should be followed that could lead to consistency or improvements. Cultures can lead to improvements for the reason that if this culture is followed, the company can discover new things that could lead them to innovations or improvements. Cultures can lead to consistency for the reason that if your company is on the right path or is leading to the right direction and you continue to do follow this cultures then your company will consistently lead to the right direction.

            Companies should know when to end their corporate culture. If their corporate culture doesn’t lead them to success then they should find new things. Things that could be their new culture that could lead them to changes. Changes is always great, it could lead to disaster but possibly could lead you to success.

37. If their cultures end before the community begins, they will have no market.

            I think, this bullet wants to explain is that companies should be patient. They should wait until their community is fully formed or fully develop. As what I had explained before, companies should know first what are the needs and wants of the community, why the community does needs and wants it and for whom it was. If they answered those questions then they know now what the right action to do is. They will know what product they should sell. They will know why they should sell that certain product. They will know for who their product is.

            I truly agree with this bullet because the company should always follow the culture of the community they are with. If the products they are selling don’t match the culture of the people within the community then their products will not be profitable. They will have no market to sell their products with.

38. Human communities are based on discourse—on human speech about human concerns.

            I think that this bullet explains that gossiping is a part of everybody’s lives. A person loves to talk about anything especially if their conversation is all about interesting things like gossiping. People always love to talk about something a person has or what a person has experienced like for example in the community that I live since I was a child. Everyone knows every people within our community. They know what are the names, who are their parents, who is his or her husband or wife, how many children he or she have, what is his or her job is, what school he or she is attending to, what are his or her qualities as a person, etc. It is a good thing for the reason that it shows human concerns with somebody on your community or your neighborhood. It tells that everybody within the community is connected with each other because they just live in just one community.

39. The community of discourse is the market.

            For me, this means that the company wants connections and conversations with the people within the community. It is right and a proper manner to speak with the people within the community. In this way, the company can now know the concerns of the community they are in. As what I had explained in my reflections, the company can now know the needs and wants of the community they are in through this strategy.

            The people of today more tend to support those companies that knows how to connect with them, companies that know how to listen to their demands or to their concerns. People of today more tend to support those companies that they can talk to, companies that shows concerns with the community.

40. Companies that do not belong to a community of discourse will die.

            For me, this means that companies that are out of the trend of this generation will not last for long. This means that it is not wrong to be out of the trend but it is much better if go for the trend. To further explain, companies that are not in the trend most likely just last for 3-4 years, if lucky enough, up to a decade but those companies that are in the trend last more than a decade or even more than a hundred years. They do it by undergoing changes. Changes that could help their company to grow more or to be a success. Changes that could help their company last for long. Changes that also people adjust for. Like for example in the music industry. People change their type of music if there are new styles of music. Before, people more tend to listen to the music of Air Supply which is a love songs type of music but as the time goes by, people change their type of music to a Lady Gaga type which is a techno type of music. People more listen to the music that is on the trend just like in the business world that the product that is on the trend is more successful than those companies that are not in the trend.

41. Companies make a religion of security, but this is largely a red herring. Most are protecting less against competitors than against their own market and workforce.

            For me, this means that companies should trust everyone within their company. Yes, it is truly very risky but it could also help their company to know what they lacks and what should they do for the future of their company. A company is like a family that all of your employees are like your son and daughter that you should take good care of because if you don’t care of them, they can spread negative things about your company that could be a cause of your downfall. To take good care of them, trust them. Let them know everything about your company even the problems that your company is facing. Let them feel that they truly belong with your company. Secrets of a company should only keep with the competitors. Don’t hire someone if your just hire he or she for granted. Hire them because you trust them.

42. As with networked markets, people are also talking to each other directly inside the company—and not just about rules and regulations, boardroom directives, bottom lines.

            For me, this means that companies can’t stop employees from doing or telling what they want. Employees have their own life, they have their own mind. They can say what they want. They can do everything what they want. Even though their bosses tell them that during their office hours, talking of non-sense things shouldn’t be done. Like for example in our on-the-job training. Our on-the-job supervisor tells us that surfing of unnecessary websites during office times shouldn’t be done but still me and my classmates still manages to surf sites that is unnecessary with what our boss tells us to do. We still manage to chat or even watch a movie. To make it short, bosses our powerful but still they can’t control everything on their employees.

43. Such conversations are taking place today on corporate intranets. But only when the conditions are right.

            For me, this means that conversations by the employees within the company should be in the good timing. Unnecessary things should be done during the right time. If during office hours, work and only work alone should be done to avoid conflict your bosses. Simple mistake can cause big problems between you and your boss especially when your boss is in a bad mood. If you will have a conversation that is not related to what your boss is telling you to do, make sure that your boss is in a good mood. Another thing is that should be in a good timing is when you want something to do like for example have a vacation or absence. Don’t have it, if you know that the company that you work on has a financial or any type of problem. A loss of employee is a big factor for a company even if the employees just have vacation.

44. Companies typically install intranets top-down to distribute HR policies and other corporate information that workers are doing their best to ignore.

            For me, this means that employees should always follow or obey the rules and regulation of the company that they are working on. Rules and regulations are things that set so that everyone in the company will know what their limitations are. Rules and regulations would help the company to be organized. Rules and regulations make help the company to know what should be done and what shouldn’t be done. Rules and regulations are set so that the employees can know what is right and what is wrong. Rules and regulations are list of things that are like commandments. So why do employees ignore rules and regulation if they know that it could remind them of their limitations? Employees do it, for the reason that they think that that certain rule is wrong. They think that if they don’t follow that rules, they are right but still in the end, they will realize that they are wrong. So, everyone should follow rules and regulations before it’s too late. Rules and regulations are guides that could lead to the right path.

45. Intranets naturally tend to route around boredom. The best are built bottom-up by engaged individuals cooperating to construct something far more valuable: an intranetworked corporate conversation.

            Working inside an office or any company in 8 hours or more is very tiring. Most of the time of the employees is spent in front of a computer or paper works or dealing with so many customers. Sometimes it feels so boring to work very seriously. So, this bullet is trying to say is that companies should kill the boredom. Make your job environment more fun to work on. Make your employees enjoy what type of task or assignment they will undergo. Make them excited every time they go to their jobs. Make them feel that they belong to the company that they are on. In this way, your employees will stop talking about unnecessary thing. They also won’t tell something negative about your company. They will feel contented about their jobs and will work more productively.



46. A healthy intranet organizes workers in many meanings of the word. Its effect is more radical than the agenda of any union.

            For me, this means that in the bullet, connection is not the only meaning of intranet. Yes, generally, intranet means connection but if you just think deeper, you will realize that intranet has many meanings. It means that the word intranet shouldn’t be seen in a meaning as a connection. Yes, connection is the right word that could describe it. In my opinion, intranet also means being bonded or being united as a team. Connection, that should be taken seriously and should be done with teamwork. Connection, that should be done not only for yourself but for the benefit of your co employees and for the benefit of the company.

47. While this scares companies witless, they also depend heavily on open intranets to generate and share critical knowledge. They need to resist the urge to "improve" or control these networked conversations.

            I think, what this bullet is trying to say is that companies should know the meaning of the word patience. They should know that they should have the patience to wait for right moment or for the right time to improve. Yes, improvement is a good thing for a company but if the company doesn’t have the right timing then the company’s improvement will receive bad comments from the customers or your company will experience serious problems. Every companies experience bad times but this times could also be the sign for the company to improve. Let’s say for example a company launches a new product and that new product didn’t satisfy their customers. Their customers give their product negative comments. The company that releases the new product now knows what should they improve about their product and that’s the right time for them to add some features to their product and that’s the improvement they want and it’s what their customers have expected on what the product should have.

48. When corporate intranets are not constrained by fear and legalistic rules, the type of conversation they encourage sounds remarkably like the conversation of the networked marketplace.

            For me, this means that in business world, a conversation that is very broad or very specific in terms of words in use is healthy. It could make or break a company. It could help a company to know what should be done or what shouldn’t be done. It could help a company to know their strengths and weaknesses. It could also help a company to know the strengths and weaknesses of their rivals or their competitors. It could also be the way for the company to know what their limitations are and what changes should be done for the company to be productive. But also, they should know that asking for too much change could be dangerous to their company and they should set rules and regulations for the productiveness of the company.

49. Org charts worked in an older economy where plans could be fully understood from atop steep management pyramids and detailed work orders could be handed down from on high.

            For me, this means that there should be no gap between the company management and the company employees. Yes, we all know that the management has more powers in the company than the employees. They can control the jobs of their employees. They have the privilege to give how many tasks or assignments they want to give to an employee. They have the power in whether they will help their employees about their tasks or assignments given to them. In my opinion, this means that it shouldn’t be like that. The company management should have connections or conversations with their employees for the reason that employees can be motivated if his or her boss has a trust on them, if their boss has confidence on them. In this way, the boss and his employee will develop a healthy and productive relationship that could help their jobs easier. There should be no boundaries between the employees and the management.

50. Today, the org chart is hyperlinked, not hierarchical. Respect for hands-on knowledge wins over respect for abstract authority.

            For me, this means that companies nowadays don’t make his or her employees have their promotion or have a position in the company just because that employee has the knowledge on that certain position. They now test their employees before they give him or her promotion. They now need to see that that certain employee deserves that certain position and for the employee side, they should show something for their bosses. They should prove that they are not only has the knowledge but also they have the skill that makes them deserving of that certain position. They should show their bosses that they don’t just have the knowledge shown only on paper but also they can prove it. For the bosses, they now look for those employees that have the knowledge and can prove it.

51. Command-and-control management styles both derive from and reinforce bureaucracy, power tripping and an overall culture of paranoia.

            For me, this means that the persons or the people in the top management in a company are scared to be replaced by new and more knowledgeable person than them. They are scared that they will lose their power in the company. They are afraid of somebody new that could or would take his or her position from his or her. They are afraid of someone who will exceed the things that they had done for the company. So, to make it short, they are afraid of being overtaken by somebody new. It is wrong to be jealous on somebody new because what if that somebody is the key for the success of their company. What if that person can make many things for the benefit of you and for the benefit of your company?

52. Paranoia kills conversation. That's its point. But lack of open conversation kills companies.

            I think what this bullet is trying to explain is that paranoia can change everything within the company, conversations, improvements, work ethic of the employees, job performance of employees, etc. Like for example when an employee discovered something negative about the company like for example the company he or she is working with is his or her bosses try to include illegal drugs to sell with their original products but he or she can’t exploit it with the authorities because his or her boss give him or her a warning that if he or she tells it to anybody, his or her boss will kill him and through it, he or she can’t do anything but keep silent and by keeping silent can affect his or her job performance and can also kills his or her conversation of him or her with its co employees because his or her conscience is killing him or her. So, the solution for this is for him or she shouldn’t be scared of what could happen to him or her just for him or her to not cut the conversations in their company. Let the truth be set free. This could lead you to promotion or something positive could happen to him or her.

53. There are two conversations going on. One inside the company. One with the market.

            It is very clear what this bullet is trying to tell us, that there are two conversations happening and revolving in the company. First are conversations inside the company. My opinion about this is that truly there are conversations inside the company. If there is no conversation in the company then it is hard for the company to be productive. It would be harder for the company to come up some things that could improve their products. Second are conversations with the market. It is very very important for the company to have conversations with the market because it is the only way for them to know what product they should sell and for whom their products are for. In this way, companies can easily get the trust of the market they are in.

54. In most cases, neither conversation is going very well. Almost invariably, the cause of failure can be traced to obsolete notions of command and control.

            Nowadays, people always want to have something important in their life to be theirs for the rest of their life. They want that certain thing to be theirs no matter what happen and no matter what will happen. If that certain important thing means everything to them, they will take good care of it and will not let anybody to get it from them just like in the business world, if the company has that something that leads them to supremacy, they will protect it from their competitors. They will make improvements and make it the perfect product for their point of view. Just like in an employee, when an employee is given a chance to prove him or herself, that employee will grab that opportunity and make it happen that he or she takes the position and nobody can get it from him. They will control it and command to prevent anybody from getting from him or her.

55. As policy, these notions are poisonous. As tools, they are broken. Command and control are met with hostility by intranetworked knowledge workers and generate distrust in internetworked markets.

            As what I had said in the past bullets in this 95 thesis, rules and regulations are made for the company to be organized. Rules and regulations are made for the employees to not exceed their limitations. Rules and regulations are made for the people in the management will not abuse their powers in the company. Rules and regulations are set for the company to be product and go to the right path. But this rules and regulation is sometimes violated by employees and even the people in the top management that’s why their company sometimes faces minor and sometimes major consequences and problems.

56. These two conversations want to talk to each other. They are speaking the same language. They recognize each other's voices.

            The two conversations that are being meant in this bullet are on bullet number 53 which is conversation inside the company and the conversation with the market. I think what this bullet is trying to tell us is that both this conversations are on the same company or the same business. This means that all their goals and their objectives are the same even if that objective is happening inside the company or is happening in the market. They use the same strategy for their company can gain more profit. They use the same guidelines or rules and regulation that their company emphasis on them. They use the same mission and vision for them to attain their goals. They have the same goal or objective that could lead them to success. But doing too much to attain that objective could lead to untimely downfall.

57. Smart companies will get out of the way and help the inevitable to happen sooner.

            I think what this bullet is trying to tell us is that smart companies just let things happen. They don’t immediately take action if something has happened. They don’t make changes immediately. They don’t immediately solve problems. They just have the patience to wait for the right time to do a move. I think this is for the reason that it is easy to make changes or to make a move if the problem or their competitors has just made their move because, obviously, they don’t want to repeat the problem or they don’t want their customers that they just copied their idea from their competitors. It is easier to avoid things that are already done by competitors especially if you are in the same market. It is important for a company to be patient and to be unique. Being patient means new more big opportunities and uniqueness means new attraction for customers to go for your service or for your product.

58. If willingness to get out of the way is taken as a measure of IQ, then very few companies have yet wised up.

            For me, this means that many companies are not yet wise enough or not smart enough in terms of making a movement for the success and the new innovations that is arising. Yes, being alert of grabbing of big opportunities is a good thing but sometimes it could also cause for the company’s downfall. It could also cause the company’s slow recovery from taking the wrong move. The best move that a company should make, as of what I had said in bullet number 57, that patience is a wiser move than grabbing early opportunities this is for the reason that could help the company on what should be avoided and what should be taken. Company’s can find whether it is capable for them to make that certain move. They can know whether they should take that certain move or to avoid it.

59. However subliminally at the moment, millions of people now online perceive companies as little more than quaint legal fictions that are actively preventing these conversations from intersecting.

            For me, this means that most people of today do not anymore believe on old-fashioned fictions, they believe on innovations or the technology that a certain products can do. I think that people of today believe on things that are seen thru their very eyes. They don’t believe on things that are just believable on words. They want proofs that it truly happens. Like for example on the products on home TV shopping. It is very attracting to watch products that are very amazing but if you buy that certain product, the quality that you like in that certain product when you watch it is not there but that certain quality of the product is just a fake. Products on home TV shopping is just attractive because of the promos that the products has but just like what I have said, people of today are believing on products that are tested and proven.

60. This is suicidal. Markets want to talk to companies.

            For me, I disagree in this bullet for the reason that it is no suicidal for the marketers view point because it is like when you talk to your parents asking for something on your birthday. Markets can ask companies of what products should they sell for them. They have the right to express their needs and wants and the demands that have since the past. They can tell everything they want as long as the company can provide it. For the company’s view point, it is also an advantage for them because it is easier for them to know what products they should sell. They also make it easier for them to approach the market. But both the market and the company should both have limitations. Limitations that will limit them to abuse their rights. They will limitations that won’t set their rules and regulations aside.

61. Sadly, the part of the company a networked market wants to talk to is usually hidden behind a smokescreen of hucksterism, of language that rings false—and often is.

            For me, this means that yes, we as the market that company is selling their products for have talks with the company’s but yes, company’s sometimes gives us products that could somehow help satisfy our needs. For me, this is all about expectations. Company’s yes, somehow satisfy us but they just give us secondary products but not the primary product. This means that companies didn’t match our expectations on their products. They don’t give us the satisfaction that we believe we should feel. They give us substitute products. They give us products that could satisfy us when we first buy it but as the times goes by, we would realize that their product lack something and that something is what we are looking about for their products.

62. Markets do not want to talk to flacks and hucksters. They want to participate in the conversations going on behind the corporate firewall.

            I think what this means is that market do not want to talk to those who does not control the company. This means that they want to talk in a conversation that is going to be behind the corporate firewall. This means that they want to talk to those who are above in the company or as we call, the management. They don’t want to talk to those who are not the one that make moves around the company. They want the company’s management to hear what they feel and what they want to tell. Because maybe for the reason that they assume that what they have said to the company’s employees doesn’t go to the top management. They want to make sure that what they address to the employee is really going to the top management.

63. De-cloaking, getting personal: We are those markets. We want to talk to you.

            I think what this means is that there should be an agreement of loyalty between companies and we as their markets. There should be a transaction of exchanging each others loyalty. This means that companies should be fair on us because we, as their marketers are giving them our loyalty, so, for the company to return the favor, they should also give us their loyalty. Loyalty in terms of giving us their best in giving us the satisfaction that we should always experience from them. They should match or even exceed our expectations from them. They should also give us some privileges to access to their company. We should have the right to question them about their products.

64. We want access to your corporate information, to your plans and strategies, your best thinking, your genuine knowledge. We will not settle for the 4-color brochure, for web sites chock-a-block with eye candy but lacking any substance.

            I agree about this bullet in the 95 thesis for the reason it is very true that we should have the right to access to their corporate information, to their plans and strategies, their best thinking and their genuine knowledge it is because for developing a good and profitable relationship from each other. If we, as their markets know their plans and their strategies, we could give them suggestions that could help them satisfy us as their market. We could also give them suggestions of things that they should avoid on doing that could break their good and profitable relationship from us. We could also suggest them things that could help them limit themselves in doing things that could break their rules and regulations. We could also help them to attain their set goals and objectives.

65. We're also the workers who make your companies go. We want to talk to customers directly in our own voices, not in platitudes written into a script.

            For me, this means that companies should reach out to their customers. Companies should talk personally to their customers than sending letters to their customers and let their customers solve the problem by themselves. Companies should know how to talk and help their customers personally. It is not easy for the customers to solve problems by themselves, they need assistance and the assistance should be provided by companies. Also, when companies just only send letters to their customers and let their customers solve the problem by themselves, these could affect the loyalty and trust of their customers to them. It could also be the cause for their customers to not trust on them again and go for other company’s brands.

66. As markets, as workers, both of us are sick to death of getting our information by remote control. Why do we need faceless annual reports and third-hand market research studies to introduce us to each other?

            For me, I think what this bullet is trying to tell us is that getting information by remote control is very disappointing for the reason that our management groups are very incompetent that they network a part of their quality just for the company and the market to know what are our likes and what are our dislikes. They are very incompetent that they should get information by remote control just for the company and the market to know what our strengths are and what are our weaknesses. It is very disappointing that they always needs many requirements just for us to know each other although they are other ways to make it happen like assigning assignments or tasks that could help develop teamwork or relationship.

67. As markets, as workers, we wonder why you're not listening. You seem to be speaking a different language.

            For me, this means that the reason for us to why we are not listening is that companies speak in a different language. It is not easy to listen if you don’t know what is being lectured or being talked about. It is not easy to act as if you know what is being talked about like for example two of your friends are talking about a problem with your other but you can’t understand what they are talking about because you don’t see anything negative about your friend. Another example is in school, you can’t understand new topics or new lectures because you were absent last meeting, you can’t cope with the speed of the lecture because of just one meeting. So, this means, companies should always make it clear to customers of what they are talking about, not all customers are capable of understanding what you are saying like when an IT student talks to a HRIM student in an more technological language, do the HRIM student will understand what the IT student is saying? No right? So speak in a language that everyone can understand.

68. The inflated self-important jargon you sling around—in the press, at your conferences—what's that got to do with us?

            I think, what this bullet is trying to tell us is that in presentations or when in the press, companies should prevent the customers or the press to create questions. This means that you should make your presentation very very clear. They should give it all. They should make it possible to give their customers and the press what they want and what they expected. They should prevent the customers and the press to think of the what if’s, what if the product has that, what if the product has these, etc. They give their customers or their press every information that they need. They need to prove everything that they say and they will say. They need to impress their customers and their press.

69. Maybe you're impressing your investors. Maybe you're impressing Wall Street. You're not impressing us.

            I totally agree with this bullet in the 95 thesis because yes, it is true that a company is well known all through out the world because they impress their investors and Wall Street but there is still one question that should be answered by companies, do they impress us their markets? Their products our impressive but just in paper but not in the customer’s view point. Sometimes companies just don’t matter of what their customers is telling on them, they just want their company to be well know worldwide. They just don’t listen and follow the comments and suggestions and feedbacks that their customers is giving to them which those comments, suggestions and feedbacks could be the key for their success.

70. If you don't impress us, your investors are going to take a bath. Don't they understand this? If they did, they wouldn't let you talk that way.

            Investors base their trust to a company on how the company approaches the market and its customers. They base their trust on how the company impresses the market and its customers. So, this means that if the customers or the company doesn’t satisfy the market then the investors will pull-off the contract with the company. They don’t just invest just because the company is well known worldwide. Investors are very knowledgeable of characteristic does this company has. They don’t just trust any company; they make sure that the money that they will invest to the company will be worth it. If the company doesn’t satisfy their customers or the market, they will find a new company that could be the company that they are looking for.

71. Your tired notions of "the market" make our eyes glaze over. We don't recognize ourselves in your projections—perhaps because we know we're already elsewhere.

            For me, this means that companies don’t accommodate to tell everyone that has something to do with the project or the product that the company is presenting. This means that companies sometimes doesn’t need to give a special mention the people who are behind their success because this is for the reason that those people or we should call business partners that they are the one that is behind every success of the company they are partnering with. I would relate my explanation to something that had happen in our country. The typhoon Ondoy strike our country with big splash. It destroyed many of our countrymen’s lives. There is some celebrities that are silently helping the people that have been victims of the typhoon like for example Judy Anne Santos, Ryan Agoncillo, Jericho Rosales, Anne Curtis, Angel Locsin, etc. They are helping but they help without expecting of any special mention. I relate this because the company’s business partners don’t need special mentions in the press during presentations as long as they earn profit and their partner experience success.

72. We like this new marketplace much better. In fact, we are creating it.

            The new marketplace that is being said in this bullet of the 95 thesis is created by us this is for the reason that we control that marketplace. We have the right to demand anything that we want. We have the right to demand anything that we need. This is for the reason that companies in this marketplace asks the market or the people that they will sell for what products that they should sell through asking what are their needs and wants. As what I have said in the past bullets of this 95 thesis, we as the market and as the customers of the companies, we are the reason for the existence of the companies and we are the reason on why and what strategy does the company will do.

73. You're invited, but it's our world. Take your shoes off at the door. If you want to barter with us, get down off that camel!

            I think what this bullet of the 95 thesis is trying to say is that companies should learn to get down off their camel which means they should be the one that would approach us and not us approaching on them. What I mean in this is that companies should learn that they can’t everything in the business world. Yes, they can control their product but they can’t control their customers or they can’t control the market. Yes, they are the one that control the prices, yes, they are the one that controls the date that they will release their product, yes, they are the one that controls their employees, yes, they can control the quality of their products but no matter what, they can’t control their customers.

74. We are immune to advertising. Just forget it.

            I think what this bullet is trying to tell us is that we, as their markets, as their customers, we don’t easy believe in advertisements by many companies. We are immune to advertising. Yes, advertisement is very attracting but still we think of what could happen to us if we buy that certain product. As what I have discussed in the pass bullets of these 95 theses, people of today needs proofs before they would buy a certain product. They will not believe on advertisements, all they want is to experience it. They don’t need qualities that are only good in paper, they want proofs. They don’t want fake advertisements, they want the truth. They don’t trust any product that is only good when we see it; they trust a product that could satisfy them. It is not about what a product contains, it is about what product can do.

75. If you want us to talk to you, tell us something. Make it something interesting for a change.

            For me, this means that markets and customers want to talk to companies that is easy to approach to. They want companies that approach them in a positive aura. They want to talk to something that is interesting. They want to talk to something that is satisfying. They want to talk to something that they believe that trust is worth it. I think that this bullet is trying to tell us that it is not about a company talking and talking about their product; it is about talking plus approaching their customers. People more tend to trust companies that are easy to approach. People more tend to trust companies that have the ability to come down on their offices and talk to them.



76. We've got some ideas for you too: some new tools we need, some better service. Stuff we'd be willing to pay for. Got a minute?

            I think what this bullet is trying to tell us is that companies can get more ideas about what product or service that they would be selling by getting ideas and trying to listen to their customers or to the market, it is for the reason that, as what I have said in the past bullets of the 95 theses is that it is easier for companies to know what product they would be selling if they know what are the needs and wants of their customers or the market. As what I had said in bullet number 75 of the 95 theses, people more tend to trust companies that have the ability to come down on their offices and talk to them. If companies learn to talk to their market or to their customers then they would make their life more easier than before in a sense that they could know everything about who are their products are for.

77. You're too busy "doing business" to answer our email? Oh gosh, sorry, gee, we'll come back later. Maybe.

            I think this bullet is trying to say is that customers want immediate answers from the companies that sold them the product. It is very realistic on what is written in the bullet; the you’re too busy “doing business” to answer our email part, it’s just the common alibi by companies. They use alibis just to prevent them answering their customer’s questions. They use alibis for them to escape from their customers. They use alibis to escape the questions of their customers. For company’s point of view, it gives them negative comments from customers. For me, if companies are using alibis just to escape their customers then this means that they let their customers go to other companies this is for the reason that they want to talk with customers anymore. Customers loses their trust on a company if the company doesn’t want anymore talk to them.

78. You want us to pay? We want you to pay attention.

            I think what this bullet is trying to say is that; customers want companies to listen to them before they would pay them. To further explain this, customers want companies to pay attention on everything that they will say. They want companies to pay attention on every concern that they have. They want companies to learn something from everything that they say to them. They want companies to learn something from their feedbacks. They want companies to learn from their comments and their suggestions. Because of the feedbacks, comments and suggestion that companies get from their customers, they could know what are their strengths and weaknesses. From these feedbacks, comments and suggestions, they could learn what should they do and what they shouldn’t do. From these feedbacks, comments and suggestions, they could know what their products lack. If companies learn how to pay attention to their customers then customers will then pay them for a job well done.

79. We want you to drop your trip, come out of your neurotic self-involvement, join the party.

            In this bullet, my reaction is that the market or the customers want companies to join them in their marketplaces it is for the reason that the market or the customers want to share their insights about the company. They want the companies to identify what are their needs and wants by letting the companies to experience everything that they are experiencing. They want the companies to not focus on trips or something that would just satisfy their company but they want companies to focus on them. Focus on their needs and wants. Focus on their demands. Focus on their comments and suggestions. Focus on their feedbacks.

80. Don't worry, you can still make money. That is, as long as it's not the only thing on your mind.

            In selling products, the main reason why selling a product is earning money but behind that main reason, there should be a bigger or major reason why selling a product and companies should have this. Companies should not always think of selling just because of earning profit, there should be other reasons like for example they want to help their customers. They want to help their customers to have their needs and wants and their demands. Another possible reason is they want to satisfy their customers in a way of improving their products. They sell products to satisfy their customers. They want their customers to be delighted to their products.

81. Have you noticed that, in itself, money is kind of one-dimensional and boring? What else can we talk about?

            For me, this means that money is boring and only one-dimensional. Yes, it is true because money is just a piece of paper that has value on it. If you delete its value, you will think and look to it that it’s just a piece of paper like other kind of papers that we use everyday. If you delete its value, it will be just something that is seen and touch like other things. Money is just a thing that we use in exchange of something that is more valuable to us. We use money to get something that we want and something that we need. We use money to satisfy our needs and wants. We use money as a way of trading just for us to get what we like. It’s just something that makes a person satisfied or be delighted by trading money to something that would satisfy them and for me, it’s just a piece of money that is use for trading.

82. Your product broke. Why? We'd like to ask the guy who made it. Your corporate strategy makes no sense. We'd like to have a chat with your CEO. What do you mean she's not in?

            I think what this bullet is trying to tell us is that, when customers experience that the product that they buy from a certain company just got damaged or broken, customers or the markets want to have a one-on-one talk with the company’s CEO but the company’s CEO is always telling his or her secretary to tell the customers that he or she not in even if he or she in office and I could call these sickness as ignorism. They always ignore talking to customers when times that their products let’s their customers down. They always ignore customers so that they could avoid questions that they can’t answer and instead of answering their customer’s questions with an honest answer, they will use alibis. They will use alibis just for them to escape their customers which is not healthy for company to customer relationship.

83. We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal.

            I very much agree with what this bullet of the 95 thesis is telling us. Companies always take it serious when they were asked in public by some journal or newspaper or something. They always tend to show their positive image in public interviews. They always tend to have a positive image so that customers will believe in them and trust on them even if it is not their real image.  They always tend to have a positive image so that they can attract new customers and get many attentions. They want their company to be known worldwide. But on the other side of things, when customers are the ones that wants to talk to them, they ignore them. Just what I have said in the past bullet of these 95 theses is that companies have this sickness that I called as ignorism which is ignoring customers and not taking them seriously.

84. We know some people from your company. They're pretty cool online. Do you have any more like that you're hiding? Can they come out and play?

            I think what this bullet is trying to tell us is that many people are very cool when you are talking with them online. They are comfortable with you and you are comfortable with him or her online. They can say everything that they want to tell you and even you can say everything that you want to tell to him or to her. But go on and meet them and you will see that they are very different from the person you chat with than the person that you are meeting. You will realize that you very like the person when you are only chatting than having a person that you meet but not like the person that you chat with. It also happens in a company and a customer. A customer likes the employee in the company when having an online conversation but when you meet them, you will realize that you just waste your time.

85. When we have questions we turn to each other for answers. If you didn't have such a tight rein on "your people" maybe they'd be among the people we'd turn to.

            I think what this bullet of the 95 thesis is telling us is that every people has someone that they can turn to. All of us have someone that we can tell our problems. All of us have someone that could be the shoulder that we can lean on. All of us have someone that could make us feel more relax because they are the ones that listen to us when we burst our heartaches or problems out. If we don’t know what we should do, we have someone that we can ask for suggestions, we have someone that could make us feel more comfortable because we have someone that believe in us and knows what is best for us.

            The line, “If you didn’t have such a tight rein on “your people” maybe they’d be among the people we’d turn to”, for me, these means that you will have someone that help on your problems if your not to tight on them. To further explain this, for example, if you are jealous with your brother because your parents give everything that he wants and you always compare yourself with your brother, hatred in your heart is what you always feel with your brother. But when you have problem, can you make it happen that you will ask for help to your own brother? No because you will always feel that hatred within your heart. So, don’t be so bitter with someone that you hate because maybe that someone could help in times that you need someone to lean on.

86. When we're not busy being your "target market," many of us are your people. We'd rather be talking to friends online than watching the clock. That would get your name around better than your entire million dollar web site. But you tell us speaking to the market is Marketing's job.

            For me, this means that people are just normal people for companies before they became the target market of the company. To further explain this, the way of approach of companies to people is different before they became the target market of the company. Before they became the target market, companies treat them just like other people living near their company but when they became the target market, companies treat them more importantly that everything that people wants, they give. If the people want to have a product that they always need, companies provide it but before when companies have different target market, companies treat them as normal people living on earth.



87. We'd like it if you got what's going on here. That'd be real nice. But it would be a big mistake to think we're holding our breath.

            I think what this bullet of the 95 thesis is telling us is that, people loves when a company recognizes what they want and what they need but it would not be nice if companies let their market for too long. People didn’t want to wait for too long. People want immediate results. People want immediate actions. They love you when you answer their prayer of understanding their needs but they will hate you when you keep them waiting. They love you when you discover who your markets are and what products that they are need of but they will hate you if you did not make any immediate actions. They do not want you to just think what you would do for them but what they want you to do is actions. They don’t want you talking but they want you providing. They don’t want you thinking but they want you giving them all you got.

88. We have better things to do than worry about whether you'll change in time to get our business. Business is only a part of our lives. It seems to be all of yours. Think about it: who needs whom?

            For me, this means that people didn’t like you when don’t make any changes within you. They believe that there are more important things to do than waiting for your improvements. They believe that they could make the actions than waiting for your actions. As what I had said in the bullet number 87 of the 95 thesis is that, people don’t want you talking but they want you providing, they don’t want you thinking but they want you giving them all you got which means obviously, people have their own minds and they know how to think. They can think to wait for your actions but they can also think of not waiting for your actions instead they can think that they will do the actions than waiting for you. People also have the ability to not keep waiting if they know that you are not worth waiting for.

89. We have real power and we know it. If you don't quite see the light, some other outfit will come along that's more attentive, more interesting, more fun to play with.

            I think what this bullet of the 95 thesis is that, like what I have said in bullet numbers 87 and bullet number 88 of the 95 thesis is that, people don’t want to be waiting for you. Now, the difference between these 3 bullets of the 95 thesis is that on bullet 87 and 88, I explained that people hate waiting for you and they can do their actions to satisfy themselves but in these bullet number 89 is that, people now can think of transferring or changing from trusting and waiting for your products, they have the power to transfer and change brands or companies. They have the power to choose what company and what brand they will give their trust of. They have the power to leave you and go for new ones. They have the power to satisfy themselves by not waiting and doing what they think that they should do.

90. Even at its worst, our newfound conversation is more interesting than most trade shows, more entertaining than any TV sitcom, and certainly more true-to-life than the corporate web sites we've been seeing.

            I think what this bullet of the 95 thesis is telling us is that, conversations between companies and their customers is more interesting and exciting than most trade shows, more entertaining that any TV sitcom and certainly more true-to-life than the corporate web sites. This means that people more tend to follow these series between the companies and their customers. They will wait whether what would the company will do just to satisfy their customers. They will wait whether what would the company will do just for the customers to stay to them and not leave them even if something could happen to them. And they know that it is worth waiting for whether the company and customers will continue their relationship or not. These is like a television series about romance that people is interested whether the main characters will have a happy ending or not but this time it is more true-to-life and realistic.

91. Our allegiance is to ourselves—our friends, our new allies and acquaintances, even our sparring partners. Companies that have no part in this world, also have no future.

            For me, this means that we believe that companies that have no part in this world also have no future which this means that we believe that companies that have no sensitivity of what is happening with the people or the things around them then they have no future. If they just care that they should earn money and not caring what their product can bring to the society then they have no future. If the company does not have care of helping the economy to grow and just care of earning profit then they have no future. Companies that only care of earning profit will not last for so long it is because they have no sense that they should give it all for the economy, for the society, for the people. They have no sense of giving an effort of giving the people’s needs but stay of being selfish.

92. Companies are spending billions of dollars on Y2K. Why can't they hear this market timebomb ticking? The stakes are even higher.

            I think what this bullet of the 95 thesis is telling us is that companies should realize of lowering their prices in the market this is for the reason that if customers didn’t buy their products because of the high price, they will lose their customers and they will lose earning profit. But if they lower down their prices, they will have more customers. As what is explained in my marketing subject, low price means more demand and more profit. To explain more about this, if the company has more customers, they will have more profit and they can have more money for them to spend in getting supplies for the products that are demanded by their customers. They can also use the money that they earned because of giving lower prices, they can use it for improving their products to have their customers more satisfied.

93. We're both inside companies and outside them. The boundaries that separate our conversations look like the Berlin Wall today, but they're really just an annoyance. We know they're coming down. We're going to work from both sides to take them down.

            For me, this means that there is a big boundary between companies and their customers in terms of communications or conversations. For the customers to talk to the companies, they need to undergo many obstacles before having conversations with their companies. Companies don’t like talking with their customers because they are afraid of questions. Questions that they know that will kill them. Questions that will lead them to downfall. Questions that they know they can’t answer. Questions that they will answer via alibi. Questions that will leave them thinking of what should they do. So, in short, as what I have said in the past bullets of the 95 thesis, companies have this sickness that I call ignorism.

94. To traditional corporations, networked conversations may appear confused, may sound confusing. But we are organizing faster than they are. We have better tools, more new ideas, no rules to slow us down.

            For me, this means that there is a comparison between companies that uses traditional strategies and companies that uses new strategies every new project. My vote goes to the company that uses traditional strategies because they are faster than the company that uses new strategies every new project and this is because it is faster when you have one rules and regulations every new project than having new rules and regulations in every new project. It takes less time for employees to adjust on everything that is happening every new project. It takes less time for employees to make new strategies that could help them. It helps companies to be more organized. It helps companies to just think new ideas than replacing everything like their strategies and rules and regulation.

95. We are waking up and linking to each other. We are watching. But we are not waiting.

            For me, this means that, as I explained in my past reflections in these 95 thesis is that, customers can’t always wait for the company’s actions. Yes, they have connections. Yes, they can watch but still they want immediate actions and not waiting. They want companies to learn that they don’t want to wait or else they would go for another company and leave them. They want companies to not just talk and talk and talk, they want movement, and they want actions. They want true answers and not alibis. They want to be taking care of and not just treating as a normal people. They want healthy relationship. They want actions and not papers and words.